Age-in-place insurance
Most of us want to stay home as we get older.
Few of us have priced out what that will take.
Rowan combines long-term care insurance from Nationwide with a plan around it — know what you need, what it will cost, and how to fund it.
Cost of care
See how much your care could cost.
At age 85
$11,500/ month
about $700,000 over five years†
The reality of aging at home
Staying home can still mean needing help.
- Meals
- Rides
- Bathing
- Company
- Safety
70% of adults who reach 65 will need care assistance to stay in their home. Long-term care insurance is often what makes affording this help and staying home possible.
The catch
Coverage has to be put in place before you need care.
Once care is already needed, it is generally too late to purchase this kind of coverage.
Nationwide CareMatters® II policy
More money for care. More freedom in how care happens.
What makes it different
A monthly cash benefit, not reimbursement
Once you qualify, benefits are paid as cash — no monthly bills and receipts to chase for reimbursement.
Family and friend caregivers
Appropriate help from family, friends or other informal caregivers can be part of the plan.
At home or in other settings
Benefits can support qualifying care at home or in other care settings as your needs change.
An example
Healthy, nonsmoking woman · Age 55
$100,000
used to fund this illustrated policy
A flexible benefit
Three ways life can go.
In this $100,000 illustration
At least
$100,000
in death-benefit value for beneficiaries.
Assuming no LTC benefits, loans, withdrawals or other policy distributions.
Nationwide states that the death benefit will never be less than premiums paid minus policy distributions, and CareMatters II includes a residual death benefit subject to policy terms.
The timing
The window for coverage can close before you need the money.
You buy long-term care insurance while you’re healthy and still qualify. You use it after a care need develops. Those moments happen in the opposite order from how most of us naturally make decisions.
The need comes later. The decision happens now.
Eligibility and available options depend on underwriting, including age and health.
Funding the policy
Put coverage in place now. Fund it over time.
CareMatters II offers several payment schedules depending on age and policy design.
One payment · 5 years · 10 years
A longer payment schedule doesn’t mean waiting longer for protection.
Payments
Coverage
In force from year one — and continues for life
CareMatters II specifically provides for LTC benefits occurring during the premium-payment period. Policy choices around continuing those scheduled premiums can affect the benefits retained.
What’s at stake
The goal isn’t insurance. It’s keeping more say over how you live.
Where you live. Who helps. What your money remains available for.
Protect more of what makes your life yours.
In recent reporting on eldercare costs
Bill Roggenkamp’s 96-year-old mother had dementia and had lived in assisted living for seven years. The cost was $15,000 a month. Her savings were gone. Her children had borrowed against life insurance. The family was considering selling part of a Kentucky farm that had been in the family since the 1960s.
“It just eradicates any generational wealth unless you’re very, very well off.”
Let’s get started
See what coverage could look like for you.
Explore personalized coverage options based on your age and location. Send us a form below and we’ll email you with quotes for different levels of coverage.

