The complete plan for aging on your own terms.
Coverage that funds your future care. A plan that spells it out. An advisor to guide the way. And real help at home when the day comes.
Coverage underwritten by Nationwide, protecting American families since 1926.
The membership
One membership instead of a hundred decisions.
Two things decide whether you get to age in place, on your own terms: whether the money is there, and whether anyone knows what to do. Rowan is both.
The money
Coverage that pays
A funded plan through Nationwide that delivers a monthly benefit — cash in your account — when you need it. Locked rate. Flexible benefits. A life insurance policy built in. Qualifying takes a health questionnaire — no exam, no lab work, for most people.
Your advisor
A person who runs it
A real advisor who builds your Stay Plan, meets with you every year, and activates your care when the day comes. Not a chatbot. Not a 1-800 number.
Member benefits
Rowan works for you every year in between.
Rowan isn’t a policy in a drawer. From day one, your membership includes care navigation, expert networks, and tools that keep you ahead of the curve.
$2,500+ in annual member value
Help for your parents, now
A care navigator for the parent you’re already worrying about — the calls, the paperwork, the finding of help. Yours from day one.
A vault your family can find
Every important document, one secure place. (Everplans — $99/yr value, included.)
The pre-vetted shortlist
Elder-law attorneys and fiduciary planners, already vetted, at member rates.
A house that works at 85
Vetted home-modification pros at member rates before the stairs are a problem.
Your annual check-in
Plan updated, gaps flagged, this year’s action list in hand.
Your aging-readiness score
Grip, gait, and balance screened yearly with our PT partners — and a number to beat.
Where this is headed
We’re building the future of care — helping people stay home longer, and age with options.
“I finally sleep at night. I just get to be a daughter again.”
Let’s get started
Let’s design your plan.
A short conversation puts your numbers in context: what people like you typically put in place, and what acting now saves you. No pitch — you’ll leave knowing more than you came with.